THE CLIENT
2024
Unapologetically Robertson
THE BRIEF
Unapologetically Robertson is a bold wellness brand created to help clients show up fully, confidently, and without apology. Designed to disrupt the sea of soft, look-alike wellness brands, the new identity blends wellness with fashion-forward edge — creating a visual presence that feels striking, modern, and unmistakably different. Built to reflect their transformative approach and attract aligned clients instantly, the rebrand positions Unapologetically Robertson as a go-to leader in the space, setting the foundation for growth, visibility, and meaningful impact.
Brand Identity
Web Design
Social Media
Pamphlet
Signage
Business Card
Client Love
From the very beginning of dreaming up Unapologetically Robertson, Valerie has been my creative partner in crime. She took the time to deeply understand my new take on wellness, where nervous system care,
mind–body practices, and fashion-forward aesthetics all live in the same ecosystem and translated that into a brand that actually feels like me.
Valerie has crafted every touchpoint of my world: the website,
business cards, social media presence, and, over the past 12 months, countless additions as the vision has expanded. Together we’ve evolved the site to include a blog, a curated edit for people to shop, and recently my “clinical vogue” design brief for The NeuroWellness Lab. Each time I think we’ve reached the edge of what’s possible, she finds a way to elevate it again.
But Valerie is far more than a design connoisseur. She is a grounded strategist and an honest, compassionate sounding board. When my brain gets overwhelmed by all the things I could do, she gently brings me back to what matters most: my original objective and the heart of this work. That kind of clarity is priceless and I am beyond thankful to have her in my corner.
I quite literally could not have created Unapologetically Robertson or the NeuroWellness Lab without her. I’m deeply grateful for our ongoing partnership, one that pushes both of us creatively and strategically on a daily basis (sometimes what feels like 9,500 times a day), and makes this whole journey not just possible, but a joy.”