THE CLIENT

2024

Mind-Ed

THE BRIEF

Unapologetically Robertson is a bold wellness brand created to help clients show up fully, confidently, and without apology. Designed to disrupt the sea of soft, look-alike wellness brands, the new identity blends wellness with fashion-forward edge — creating a visual presence that feels striking, modern, and unmistakably different. Built to reflect their transformative approach and attract aligned clients instantly, the rebrand positions Unapologetically Robertson as a go-to leader in the space, setting the foundation for growth, visibility, and meaningful impact.

Brand Identity

Social Media

Pamphlet

Business Card

Client Love

Kaaio Studio recently assisted Mindful Margaret River Inc with our rebranding concept.

For some time we had been struggling with the idea of adopting a name which more easily explained our vision.

Armed with only the suggestion of a name, we approached Valerie.

Valerie intuitively understood the way we worked, our vision and our goals and the challenges we faced with adopting a new name.

Kaaio Studio patiently took us through the stages, clarifying for those with doubts about the new name and bringing us to our Board’s unanimous approval of the name, the logos and the variety of ways in which we could use those to suit our many different activities.

We highly recommend Kaaio Studio to anyone seeking to brand or rebrand and needing some clarity and understanding of what they want to achieve. Valerie’s skills and experience are, without doubt, invaluable.

The Board of Mind-Ed