Content Chicas is a social media and content creation agency dedicated to helping businesses and entrepreneurs build a social presence they can be genuinely proud of. Their goal is to deliver high-quality, time-saving services through tailored strategies and exceptional content, empowering clients to connect with their audience effectively.

The creative direction for Content Chicas embodies the essence of a social media and content creation agency that balances professionalism with approachability. Our aim is to create a brand identity that captures the “bestie feeling” from the first look, while maintaining a sophisticated touch. The design elements blend modern luxury with a feminine flair, appealing to ambitious female entrepreneurs seeking both style and substance, as well as a genuine connection.

To increase their awareness and impact, co-founders and sisters, Yanee and Aimee, partnered with Kaaio Studio for a Brand Intensive project. The goal was to create a cohesive and appealing brand identity that resonates with their target audience. This project was completed in less than 7 working days, demonstrating our dedication to efficient and effective branding solutions. The collaboration with Kaaio Studio allowed Content Chicas to have a refined visual and strategic elements, ensuring that Content Chicas stands out in the competitive landscape.

Primary Logo

For the logo, we customised a script typeface with characteristics of a serif font, enhancing a luxurious and chic aesthetic. The curved edges of the letters make the logo approachable, while the upward slant/tilted orientation gives it the feel of a signature, adding a personal touch from the outset, and adds energy and movement to the logo. The logo also features a stamp-like design, symbolising Content Chicas’ impactful presence in the industry as an agency that breaks away from gatekeeping.

Together, these elements create a logo that exudes a feminine and ‘boss babe’ vibe simultaneously. The stacked logo design ensures strength and versatility, making it suitable for various mediums and adaptable to different variations, providing a consistent yet dynamic brand identity.

Ribbon as a Brand Mark

The ribbon bow serves as a brand mark, embodying elegance and sophistication, often associated with gifts and celebrations, reflecting the premium quality of the brand. It signifies care and attention to detail, symbolising the meticulous craftsmanship and personalised services Content Chicas provides.

Additionally, the ribbon bow conveys generosity and appreciation, aligning with the brand’s ethos of valuing their clients and empowering other female-owned businesses by sharing their services in giveaways or donations. It adds a feminine touch and charm, appealing to a female audience, and represents unity and connection, illustrating the brand’s ability to bring together various elements and services to create a harmonious experience.

Enhanced the curve at the top of the lowercase 'c' to mirror the capital 'C,' creating a consistent, serif-inspired design that adds a touch of approachability to the logo.

By seamlessly connecting both letters, we evoke an elegant and luxurious script feel, enhancing the cohesiveness and unity of the logo elements.

Sanding off the the sharp points of the letter "t" and "h", removing the harshness and giving a serif appearance while enhancing the logo's approachility.

Shortened the distance between letters 'a' and 's'. To promote connectivity and readabillity.

Slanted the logo to infuse a sense of movement and energy into the brand identity, reflecting the founder's enthusiasm and personality.

Client Love

🫶

Client Love 🫶

The most powerful takeaway for us is the brand strategy and everything that was in it. Redefining our target audience, brand voice , brand messaging and the actionable points you suggested were on point and was something we could go away and action straight away.

Kaaio Studio is not only personable, relatable, and so fun to work with but she is also a genius in how she gets your vision and runs with it and hits the mark completely. You will not regret a single cent you invest in her. You will come out of this with a brand you will fall back in love with and a clear vision of your brand in every aspect of your business.

— Aimee & Yanee Imperial