Confetti & Cream is a hospitality-driven, family-owned ice cream shop known for its playful personality and memorable in-store experience. Designed to blend whimsical illustrations with modern Art Deco influences, the refreshed brand balances fun with sophistication — pairing a cohesive logo and typography system with bold patterns and thoughtful details that feel both nostalgic and elevated. By building on familiar customer favourites, like its signature ice cream motifs, and creating a flexible visual system, the new identity strengthens recognition, enhances the customer experience, and seamlessly scales across packaging, interiors, and future locations.