If you love psychology theories and have a passion for branding, you’ve found the right place.
Our Brands & Brains series will guide you through the fascinating connection between human behaviour and brand strategy, equipping you with powerful, science-backed insights to create a brand that truly resonates.
Brands & Brains
Get ready to dive into Brands and Brains, our new series starting next week, where we unpack the powerful role of consumer psychology in branding!
We’ll be breaking down the science behind the choices people make, and more importantly, how you can apply these insights to transform your brand strategy.
This series will be exclusive, but as a special preview can be found in the Newsletter section named “Why Brand Colours Aren’t Just a Personal Choice” — plus extra psychology-backed insights you can start using right away.
Here’s what you can expect from the series:
Real-Life Psychology Theories: Deep dives into popular psychological theories like the Mere Exposure Effect and Social Proof—all with direct applications to branding.
Practical Application Tips: Clear, actionable steps for integrating psychology into your brand’s strategy—from website layout and social media tone to packaging and user experience design.
Audience Connection Techniques: Understand how to make emotional connections that resonate deeply with your audience, creating a brand they trust, remember, and return to.
Quick Wins: Ready-to-implement changes you can make instantly, boosting your brand’s impact from the couch or bed.