The Brand Confidence kit— Beta Edition
Get my no-overwhelm way to build a brand that feels aligned, looks cohesive, and connects effortlessly. The beta version of my 3-part Brand Confidence Kit — your toolkit to Define, Design, and Deliver your brand with confidence.
You’ve poured your heart into your business. You’ve pulled late nights, redesigned your logo three times (well, you stopped counting at three anyway), rewritten your bio because another template looked better — and yet somehow, you still can’t bring yourself to publish that website or make your brand’s IG profile public.
You know your brand has potential. But between the strategy jargon and endless design 'rules,' you’ve gotten caught up in what everyone else says works — and lost sight of how to make your brand yours.
You’re not doing it wrong.
You’re just missing a clear, human way to connect the dots.
You have this amazing business idea
My Story
“When I first started my studio, all I had was an Instagram account and a Gmail address. I was there for accountability — with a tiny, fluttering idea that maybe this could become my full-time gig.
Then, the first client rolled in.
And just like that, my Instagram slowly turned into a business. I had to play catch-up fast. I felt like a duck on water — looking calm above the surface, but scrambling underneath just to stay afloat.
To stop the scramble, I started looking into how to build a brand. The steps said: strategy → design → deliver. Easy enough, right?
I went in confident — and promptly got overwhelmed.
I was buried in jargon, rules, and should’s-and-shouldn’ts until I froze. So I went to a business coach for help, and that changed everything. I realised that my past experiences — all those passion projects before Kaaio — had already taught me so much about storytelling, design, and purpose.
I took what I knew, put it to paper, refined it (again and again), and that’s how Kaaio Studio became what it is today.”
The Aha moment
After serving 30+ clients by June 2024, I launched a free Brand Audit service and had the privilege of getting to know 10+ business owners and their brands up close.
I realised that some businesses were strong in one area but struggling in another. Just like me in my first year — I had the design part locked, but my strategy was non-existent.
Most founders don’t need a new logo. They just need a safe space to reflect — to figure out who they are, what they stand for, and how to express it clearly and confidently.
So, from those brand audit insights, I created the Brand Confidence Kit: three simple, guided resources to help you define, design, and deliver a brand that feels true to you — without the overwhelm.
Define.
The DIY Brand Strategy Journal
For the founder who wants clarity but gets overwhelmed by “strategy talk.”
You’ll:
Reflect through 15 journal prompts that uncover your why
Identify your brand values and voice
Create a simple brand foundation that actually feels human (thanks ChatGPT, but I got it from here)
Design.
The Visual Identity Playbook
For the founders — designers and non-designers alike — who want their brand to look as good as it feels.
You’ll:
Learn how to choose colours, fonts, and imagery with intention
Build visual consistency without complicated tools
Feel proud every time you share or print something with your logo on it
Deliver.
The Brand Expression Guide
For when you’re ready to show up with absolute confidence:
You’ll:
Translate your strategy into storytelling and content
Learn how to write and speak like your brand
Build consistency without losing authenticity
Note: Contents might slightly evolve during creation, but these are the core topics covered.
Because your brand isn’t just visuals — it’s how people feel about you. When you have clarity, everything flows easier.
You save hours in front of Canva
Your content writes itself
Your visuals feels cohesive and professional (even with the pops of colour you love)
You stop second-guessing your brand and start connecting effortlessly
With this toolkit, say goodbye to brand confusion, and hello to brand confidence.
Why this kit matters
Who is it for
I’m glad you asked! I’ve been where you are — confused, overwhelmed, and ready for clarity, but don’t know where to start.
So this is for the founders who:
Feel “stuck” in their brand and don’t know where to start
Want to look and sound consistent without hiring a big team (not yet, anyways)
Care about connection over perfection
Want to feel confident every time they show up
Why join the Beta
This Beta Edition is my little trial run of the full resource launching in Q1 2026. By joining now, you’ll help other founders (and your future self) feel less lost and more confident as they turn their ideas into income.
This is a limited-edition beta, meaning:
You’ll get all three resources for $49 NZD (full value at around $129)
You’ll help shape the final version with your feedback
You’ll receive lifetime updates when the final kit launches.
It’s not polished…yet. But, it’s raw, real, and straight from heart to paper — packed with the tools you need to build something honest and human.
And you’ll walk away with:
A brand foundation that finally makes sense
Visual direction that feels aligned, not forced
Messaging that connects with ease
Confidence that you don’t need to start over — just start with clarity
From me to you…
I’ve built this because I’ve been where you are — and honestly, sometimes I still find myself there, needing a little reminder of what I do and why I do it.
I know what it feels like to be a stranger to your own brand.
The Brand Confidence Kit is your invitation to slow down, get honest about what your brand really means to you, and show up confidently — inside and out.
It’s not about perfection — it’s about direction.
Always in your corner,
Valerie 🤎
